About

I'm a UX researcher with a PhD in cognitive psychology. The through-line of my career has been a single question asked in different settings: how do people actually form judgments under uncertainty, and what does it take to support that judgment rather than replace it? That question took me from the lab, to studying how product teams make decisions, to building the tools those teams now use.

At Meta I conceived, built, and operated Insights Agent, a multi-agent pipeline that runs qualitative analysis end to end — open coding through theme generation and synthesis, with human review gates placed where a researcher's interpretation is load-bearing. It ran as a production service my team used daily, and I owned the whole stack: architecture, data layer, failure modes. Every quote verified verbatim against its source transcript; every theme carrying provenance back to the data. The hard part was never the model. It was deciding which judgments belong to the researcher and designing the system so those judgments stay sharp as the automation improves.

Now I help research teams do the same. I advise groups rolling AI into how they actually work — putting it inside the research, not bolted on — and I write, because the most useful version of this knowledge is the one other researchers can argue with and build on.

Credentials

• Education PhD, cognitive psychology — how people form judgments under uncertainty
• Experience Staff UX Researcher — 5+ years on 0-to-1 AI products at Meta and Instagram
• Built Architect and operator of Insights Agent — a production multi-agent pipeline my team used daily, with verbatim-verified quotes and provenance-tracked themes
• Advises Research teams putting AI inside the practice — a hands-on workshop for Skyscanner, a fireside session with Arrive