Thinking fast and slow in UX

We can all agree that our brains are sophisticated machines. They’re capable of handling enormous amounts of incoming linguistic information simultaneously processing complex visual patterns. However, even though our brains are powerhouses, they do sometimes get lazy. Most often than not, our brains don’t really want to think too hard or too much if they don’t need to. If there’s a cognitive path of least resistance, you can bet our brains will choose it. And most of the time we won’t even be aware of it happening!  Continue reading “Thinking fast and slow in UX”