UX- beyond the instrumental

Traditionally human-computer interaction (HCI) has focused solely the instrumental outcomes of product design such as the achievement of specific behavioral goals. Often disregarding the importance of aesthetics as an important aspect of technology. However, today it is clear that beauty is just as important of an aspect of technology. Just think about the success of Apple products, and how they redefined modern technological design. Beauty clearly goes beyond the instrumental aspects of a product, but is it possible to quantify? Non-instrumental needs relating to product design need to be better understood and defined. For example, ‘how does beauty translate into product quality?’; ‘which design features of a product are linked to which user needs?’; and ‘how do we design for such particular needs?’.  Continue reading “UX- beyond the instrumental”